We are a new player in UK Consumer Healthcare specializing in rejuvenating highly valued UK Heritage brands and bringing them back to the market.
Heritage brands retain important values like familiarity, trust, efficacy and safety all of which are key to any successful consumer healthcare brand.
We’ve carefully selected and revived 5 well-loved UK consumer healthcare brands in Ralgex (Topical Pain) Resolve (Overindulgence & Recovery) Wasp-Eze (Insect Bites & Stings) Burn-Eze (Cuts Burns & Wounds) and Sea-Legs (Travel Sickness).
To take these valuable trusted brands and modernise & expand their original brand identity, promotion and portfolio. In this way we look to leverage the value of their consumer Heritage, capture existing loyalists, expand into adjacent product categories and broaden the brands appeal to a wider and younger audience.
Brands that are Trusted by Generations For Generations and now Renewed and Ready for the next Generation.